Should Website Owners Disclose ALL Advertising Relationships?

by JML on March 4, 2010

Just so you’ll completely understand where I’m coming from, I’m going to give you a real life example of this…

A few years ago, I wasn’t an independent. (Franchise consultant-broker) I was another cog in the wheel. That was enjoyable.

Anyway, my late father, Jerry Libava, joined this national franchise brokerage group (The Wheel) after a successful stint as a franchise development director for a major health-related franchisor. (This was in 1992) [click to continue…]

{ 0 comments }

HubSpot Insists On Letting It All Hang Out; It’s About Total Transparency

February 22, 2010

I love what HubSpot does. To this day, they are the most unique online marketing company around. I remember when Mike Volpe, VP of Marketing, spoke at an eMarketing Conference in Cleveland. I already was impressed with this company, Mike just solidified my feelings. (Disclosure; I am not a client of HubSpot’s, and they are [...]

Read the full article →

The Franchise Industry’s Game Changer

February 14, 2010

We use this every day, and we’re used to using this every day. This game changer has impacted the entire world. This game changer has impacted the franchise business world too, but a lot of franchise executives don’t seem to notice it. (It’s kind of big not to notice it)
It’s relatively new, and more [...]

Read the full article →

Attention Bloggers: Let’s BE The Change. Please Put Your Blog Disclosure Information Above The Fold

February 7, 2010

I just did.
(But, Franchise King,  the “above the fold” area is where my most valuable real estate is. That’s crazy!)
Is my idea crazy, or is it just the right thing to do?
If we’re going to be transparent, let’s walk the walk. Let’s set an example. A stellar one.  Maybe by doing this, entire industries [...]

Read the full article →

Business.Gov (The Official Business Link To The US Government) Gets More Transparent

February 3, 2010

You heard right. “The Official Business Link To The US Government” is getting more transparent as of this writing. It has to do with the recent OGD (Open Government Directive).
“In the Memorandum on Transparency and Open Government, issued on January 21, 2009, the President instructed the Director of the Office of Management and Budget (OMB) [...]

Read the full article →

Business Transparency. Explained.

January 31, 2010

Transparency in business. Who would of thought that it would be such a hot topic? Transparency franparency in the world of franchising. No way! So, what is business transparency?
Tateru Nino from Massively.com says that “Transparency is the ability to conduct business in a clear and accountable way, especially associated with the human part of the [...]

Read the full article →

Chris Brogan’s Ultimate Disclosure Page

January 29, 2010

There’s a handful of people that have influenced my online adventures, including, George Nemeth, Guy Kawasaki, Anita Campbell, and Jim Kukral. These folks are fantastic examples of folks who do the right things on the web, almost all the time.  (Disclosure; I’m the Community Promotions Director for Anita Campbell’s Small Business Trends website)
Others have [...]

Read the full article →

I May Not Be Alone In This fransparency Thing

January 28, 2010

Some heavy hitters are starting to embrace the idea of transparency. In business. In life. Heck, even in our Government….

A rather powerful logo.

Here is what our 44th President says about transparency;
“My Administration is committed to creating an unprecedented level of openness in Government.  We will work together to ensure the public trust and establish a [...]

Read the full article →

Why The Heck Should Franchise Industry Folks Listen To Me?

January 28, 2010

I mean, Cmon. I don’t even belong to The International Franchise Association. (IFA) I’m completely independent. I don’t belong to any of the franchise brokerage groups franchises. I’m just a franchise professional from Cleveland. So…why?
Here’s why;

I care about the franchise industry
I love the business model of franchising, and it’s potential
I want to protect prospective franchise [...]

Read the full article →