I just did.

(But, Franchise King,  the “above the fold” area is where my most valuable real estate is. That’s crazy!)

Is my idea crazy, or is it just the right thing to do?

If we’re going to be transparent, let’s walk the walk. Let’s set an example. A stellar one.  Maybe by doing this, entire industries will start doing it, too. What if banks put their disclosures at the top of their websites, and even on the top of their printed literature? What if airlines did the same thing? Credit card companies? Automobile manufactures and dealers? The list can go on and on. And it should.

So, what do you think? Are you willing to step out of your comfort zone, and welcome your readers and customers to your blogs and sites with “The Disclosure?”

If so, would you be willing to pass this idea around?

Are you ready to be really, really, transparent?

Go ahead. Move your disclosure information above the fold. Then let me know that you did it, by commenting below, and include your blog url so that the blogging community can see it for themselves. You can actually help convince others to do this!

Be The Change.

badge2 OPEN_Forum I also write over at Business.Gov

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Business.Gov (The Official Business Link To The US Government) Gets More Transparent

February 3, 2010

You heard right. “The Official Business Link To The US Government” is getting more transparent as of this writing. It has to do with the recent OGD (Open Government Directive).
“In the Memorandum on Transparency and Open Government, issued on January 21, 2009, the President instructed the Director of the Office of Management and Budget (OMB) [...]

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Business Transparency. Explained.

January 31, 2010

Transparency in business. Who would of thought that it would be such a hot topic? Transparency franparency in the world of franchising. No way! So, what is business transparency?
Tateru Nino from Massively.com says that “Transparency is the ability to conduct business in a clear and accountable way, especially associated with the human part of the [...]

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Chris Brogan’s Ultimate Disclosure Page

January 29, 2010

There’s a handful of people that have influenced my online adventures, including, George Nemeth, Guy Kawasaki, Anita Campbell, and Jim Kukral. These folks are fantastic examples of folks who do the right things on the web, almost all the time.  (Disclosure; I’m the Community Promotions Director for Anita Campbell’s Small Business Trends website)
Others have [...]

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I May Not Be Alone In This fransparency Thing

January 28, 2010

Some heavy hitters are starting to embrace the idea of transparency. In business. In life. Heck, even in our Government….

A rather powerful logo.

Here is what our 44th President says about transparency;
“My Administration is committed to creating an unprecedented level of openness in Government.  We will work together to ensure the public trust and establish a [...]

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Why The Heck Should Franchise Industry Folks Listen To Me?

January 28, 2010

I mean, Cmon. I don’t even belong to The International Franchise Association. (IFA) I’m completely independent. I don’t belong to any of the franchise brokerage groups franchises. I’m just a franchise professional from Cleveland. So…why?
Here’s why;

I care about the franchise industry
I love the business model of franchising, and it’s potential
I want to protect prospective franchise [...]

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