I love what HubSpot does. To this day, they are the most unique online marketing company around. I remember when Mike Volpe, VP of Marketing, spoke at an eMarketing Conference in Cleveland. I already was impressed with this company, Mike just solidified my feelings. (Disclosure; I am not a client of HubSpot’s, and they are not a client if mine. Yet)
I get their blog posts delivered in my inbox, and one of their more recent ones caught my eye. In the post, a topic very close to my heart was discussed. The section of the article that stopped me in my tracks started off with, “Transparency is unquestioned.“
This part of the article was addressed to “agencies.” It reads;
“Successful agencies are very transparent about their processes and results. They secure renewals based on their results, so they’re secure enough to share “how” they deliver value. HubSpot service providers have actually agreed to let us publicly publish a 0 to 100 grade for them. The grade is calculated based on how successful their HubSpot customers are. In a time when way too many companies still pay thousand dollar monthly retainers to receive monthly SEO reports and some lame confusing explanations about esoteric and usually inconsequential SEO “techniques,” it’s refreshing that our partners are putting it all out there for the world to see. This kind of transparency is an entirely new world, but it will become the norm.”
Read the rest of the HubSpot article
Wow! Good stuff. HubSpot insists that the people that pay their salaries let it all hang out. They insists on transparency. Man, that’s bold. Will you do the same? Do you have the courage to tell your own client’s that they have to let it all hang out, too?
Have you seen who’s on their BOD’s? Look
Does it get any better than that?
